Employment Information:
- Position: Marketing Manager based in Ha Noi
- Department/Section: Marketing Unit (ADMIN)
- Report to: AITCV Director
- Salary Grade: Negotiate
Qualifications & Experiences:
- Good command in both English and Vietnamese
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, …)
- Experience in setting up and optimizing Google Ads. campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
Duties & Responsibilities:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Others related to office works may be assigned by the Director.
Deadline for application: 30 August 2020
Contact: Please submit your CV to AITCV HR department at email: maihuongt@aitcv.ac.vn and mylocnt@aitcv.ac.vn