Executive Master Program in Hospitality Management



The Asian Institute of Technology in Vietnam (AIT-VN) in collaboration with the Salzburg University of Applied Sciences (FHS – Austria) offer the Executive Master Program in Hospitality Management (EMHM) in Vietnam for professionals, executives and entrepreneurs currently in or about to take on a
management position in the field of hospitality industry, including hotel industry, MICE organizer, restaurant and resort, tour operator and travel agency, ticketing, and aviation.
The EMHM is a postgraduate master program focusing on Vietnam’s tourism and hospitality industry. The Program combines essential knowledge in general management and topics specific to the field of hospitality management. It features a strong practical orientation which gives you a chance to develop and sharpen your skills. The program will help improve your confidence in problem analysis and decision making as you assume positions of responsibility in the hospitality industry.

Our oustanding values

  • International accredited degree awarded by Salzburg University FHS
  • Courses delivered by outstanding international European faculties of the field
  • Flexible teaching hours: at weekends and in the week-day evenings
  • 2 weeks in Salzburg (Austria) and Germany, Switzerland (optional)

program structure

  • Program duration: 18 months. Teaching language: English
  • Class schedule: 6 PM – 9PM working days and on weekends
  • Each module will be tauch in 9-10 days on every  4-6 weeks
  • Modules:

– 7 moudules in Vietnam

– 2 modules and 2 weeks in Salzburg (Austria) and Germany, Switzerland (optional

– 1 Master thesis.



Tourism and Leisure System

·         Foundations of Tourism & Leisure

·         The Tourism Products

·         Trends in Tourism

·         Excellence in Customer Service

·         Economics & Business Issues

·         Introduction to Master Thesis


Quality Management

·         Service and Customer Value Management

·         Process and Quality Management

·         Quality Management (Project)


General Management in Hospitality Industry

·         Business Management

·         Strategic Management

·         Operation Management

·         Business Ethics



HR Management and Leadership

·         Human Resource Management

·         Managerial Decision–making

·         Leadership

·         Organization Behavior


Marketing I

·         Marketing Management

·         Marketing Strategy and Planning


Finance and Controlling

·         Law and Economy

·         Budgeting and Cost Analysis

·         Managerial Accounting

·         Corporate Finance

·         Controlling and Risk Management

·         Revenue Management

MODULE 4 – Salzburg

Marketing II and Product Development

·         Introduction into Research

·         Project Management

·         Tourism Product Development (Project)

·         eMarketing

·         Market Research

·         Research Methods


Special Issues of Hospitality Management

·         Accommodation Management

·         F&B Management

·         MICE Management

MODULE 5 – Salzburg Field Study

·         Entrepreneurship & Business Development

·         Cooperation and Network Management

·         Sustainable and Eco-tourism

·         Wellness Tourism

·         Intercultural Management

·         Study Visit


tuition fee

VND 360 million ( including study related-expenses during 18 months of the program, travel expensese of the study tour in Austria & Germany. Tuition fees are not included meals and visa fees)*

Roadmap if tuition paid into 3 installments:

1st installment: VND 168 million – payment before studying Module 1

2nd installment: VND 144 million – payment before studying Module 3

3rd installment: VND 54 million – payment before studying Module 6


*Note: Stated amount applicable to one time payment and is subject to change according to specific intake and to FHS annoucemence. Adjusted amount is not greater than 15% the stated amount.


To be eligible for admission to the professional master’s program, an applicant must:

  1. hold a Bachelor degree or its equivalent, in an appropriate field of
  2. have good command of English
  3. at least two years of working experiences

To apply for admission, an applicant must submit to AITVN:

  1. A completed EMHM application for admission form;
  2. An attested copy of university degree
  3. An attested, detailed official student transcript or marks certificate written in English;
  4. A certificate of English language *

English requirement

Admission to the program requires the proof of English language proficiency, which satisfies any of the following:


IELTS: 6.0
TOEFL paper: 500
AIT Test: 6.0

admission schedule

Study Schedule: According to teaching schedule of FHS or upon admission status in Vietnam. Please contact us for updated information.


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Học viên tiêu biểu

Mr. Tran Viet Hung – Former General Manager – Saigon Tourist

With the good organization of AIT, modern teaching methods, enthusiasm and friendliness of international lecturers, Executive Master in Hospitality Management 2011 brings a lot of benefits for leaders of Saigon Tourist Holding Company when they participate in this course. We receive a lot of supports and kind care from lecturers, training assistants and all organizers during the course.

The forum, discussions linked to practical experience is very useful for managers to sharpen their management skills. This is the first master course in Hospitality Management in Vietnam, which attracts a lot of leading managers in hospitality industry. Saigon Tourist Holding Company will continue recommending our managing staff to participate in this course not only because of the good content and teaching method, but also because the studying time totally matches with working people. For me, EMHM is an extremely good course for all people in hospitality industry and plays an important role in the development of Vietnam’s tourism and Ho Chi Minh city in particular.

Mr. Vuong Anh Tuan – Deputy General Manager – Saigon Tourist

EMHM courses are updated and equipped with stage-of-the art, specialized and practical knowledge. This helps the general managers and senior managers like us consolidate our leading and management skills with innovative methods. Sending 13 members of Saigon Tourist Holding Company to this course is an action in our human resource development strategy. These “students” will absolutely apply all knowledge they gain from EMHM course in organizing and managing their own unit as well as contributing to Saigon Tourist Holding Company. Participating in EMHM course in Ho Chi Minh city is a dream of many people because they don’t have to study abroad. This course is an opportunity for those who would like to study without leaving their work.

Mr. Ngo Ho Quoc Phu – General Manager – Pegasus Resort

Teaching courses are helpful for me as a tour operator. It puts all the experience we got in order, analyzes it and shows us the way to find out the best solution for our business in the future. We regret that the course has not been done earlier. We greatly appreciate AIT – VN for organizing the field trips such as hotel inspection trip and the field trip to Europe during the course, to help us learn and understand what is going on in the real life. The course helps me to identify the weakness in quality management of the managing board and recognize the real expectation of different customers to make them satisfied. That is the major factor for the success of the tour. All the lecturers have done an excellent work! From our side, we do apply what we learned to transform it into power. 

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