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Public Relations for Business Success
Start time 07/11/2016
2 days
This is a course designed to provide participants the knowledge and skills required in the field of public relations (PR). It should help participants to use PR more effectively as a tool in order to promote their company’s image and identity.

At the end of this course participants will be able:
1. To understand the role of PR in marketing mix, and its importance in corporate brand building;
2. To update your PR knowledge;
3. To acquire essential skills in managing PR;
• The nature of PR
• Core PR activities
• Roles of PR in management
• Essential PR skills
• PR target audience
• Crisis management
• PR and media relations
 • Managing your company’s PR
• PR and the government
 • Public Relations as a career

Target Participants

This course will be very useful to senior managers and executives who need to grasp the fundamentals of public relations. It is also highly recommended to executives moving into public relations from business, advertising or human resource functions and to Managers/owners of small to medium-sized enterprises who want to promote their brands via PR with a reasonable budget. And last but not least to those who are interested in a PR career.


Training will be participatory and interactive. Attention will be paid on the active participation of participants in adult learning environment. Skill application practice will be carried out through case studies, exercises and role-plays. Trainer will provide background information, facilitate participation of trainees and will act as advisor and information supporter.

English and/ or Vietnamese

Participants need to fill in an application form and send it to AIT-VN either by fax or mail. Application must be returned by 10 days before the course commence. The tuition fee for the whole course is VND 4,500,000. This fee does not include transportation, accommodation and personal expenses.

The tuition fees should be paid before the course commencement date.


AIT in Vietnam: Building B3, University of Transport & Communications, Lang Thuong, Dong Da, Hanoi



Please inform us in writing of any change in your registration (withdrawal/ deferment) at least 5 days before the course commencement date, after which 25% of course fees will be chargeable. If no notification is received by commencement date, the full course fee will be charged.


Changes in course dates can occur due to unforeseen circumstances. AIT-VN reserves the right to cancel a course or change the course dates. Every effort, however, will be made to inform participants of the change.

Ms. Trieu Thi Thuy Dung
Program Assistant
Tel: +84-4-3766 9493 Ext: 118