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International Executive Master Program in Hospitality Management (EMHM) - Intake 2018 in HCMC
Start time: 01/03/2018


The Asian Institute of Technology in Vietnam (AIT-VN) in collaboration with the Salzburg University of Applied Sciences (FHS - Austria) offer the Executive Master Program in Hospitality Management (EMHM) in Hanoi for professionals, executives and entrepreneurs currently in or about to take on a management position in the field of hospitality industry, including hotel industry, MICE organizer, restaurant and resort, tour operator and travel agency, ticketing, and aviation.

The EMHM is a postgraduate master program focusing on Vietnam’s tourism and hospitality industry. The Program combines essential knowledge in general management and topics specific to the field of hospitality management. It features a strong practical orientation which gives you a chance to develop and sharpen your skills. The program will help improve your confidence in problem analysis and decision making as you assume positions of responsibility in the hospitality industry.

The first intake of International Executive Master Program in Hospitality Management (MHM) has been successfully completed in June 2013. The first Intake of the Program had 15 participants from Saigon Tourist Holding Company, Continetal Hotel, Hue Morin Hotel, Sai Gon- Cam Ranh JSC, Viet Trail Travel, Orient Horizon and some other companies/hotels in Ho Chi Minh City, Binh Duong, Hue and Kien Giang.

The Program has received positive feedback from participants about the updated knowledge and practical teaching method of the Program, which effectively helps participants access modern management knowledge in hospotality industry. As a result, the thesis showed a lot of new management ideas and renovations generated from knowledge delivered in the Program. All this encouranges us to multiply the Program to meet the increasing needs of human resources in tourism industry.

AITVN is very pleased to announce the EMHM Program Intake 2018 in Hochiminh City will be opened on March 2018.       


Unique program feature

• International Accredited degree awarded by Salzburg University FHS
• Course delivered by outstanding international European faculties of the field
• Flexible teaching hours: at weekends and in the week-day evenings
• 7 modules in Vietnam and 2 modules and 2 weeks in Salzburg (Austria) and Germany

Students are required to do group/individual presentations, assignments, projects, and/or conduct study–tour depending on the requirements of each module. Students also take the examinations/ presentation at the end of each module.

Teaching schedule

The lectures are carried out on weekends and evenings of weekdays. Each 78–hour module happens every 6 weeks, consisting of 39–hour–in–class lecture within 9 consecutive days; 39–hour–online learning under the supervision of professors of FHS and assignments.

Number of students: 30 students (at most) for one class.

Teaching medium: English

English requirement

Admission to the program requires the proof of English language proficiency, which satisfies any of the following:

IELTS:                 6.0
TOEFL paper:       500
TOEFL iBT:          61
AIT Test:             6.0

Admission schedule

Deadline for application: February 2018 
Interview Session: March 2018 
First module: April 2018

Entry requirement

To be eligible for admission to the professional master's program, an applicant must:

  1. Hold a Bachelor degree or its equivalent, in an appropriate field of study.
  2. Have good command of English
  3. At least two years of working experiences

To apply for admission, an applicant must submit to AITVN:

  1. A completed EMHM application for admission form;
  2. An attested copy of university degree (in English);
  3. An attested, detailed official student transcript or marks certificate written in English;
  4. A certificate of English language proficiency.

Tuition fee: VND 350 million 

1st installment: VND 164 million
2nd installment: VND 140 million
3rd installment: VND 52 million


Prof. Eva Brucker,
Head of Department, Innovation and Management in Tourism (IMT)
Urstein Sued 1 | 5412 Puch/Salzburg | Austria
Tel: +43 (0)50 2211-1351+43 (0)50 2211-1351 | fax: -1399

Ms. Nguyen Thu Thuy, Program Coordinator
Asian Institute of Technology in Vietnam
B3 Bld, University of Transports and Communications, Lang Thuong, Dong Da, Hanoi
Tel: (+84-24) 3766-9493, Ext. 117
Cell: (+84) 906-657-070 
email:, web:

EMHM  - Milestones


Opening Ceremony – Dr. Eva Brucker


Opening ceremony – Students of EMHM – Batch 1


Class in Vietnam


Field trip in Salzburg


Field trip in Salzburg


Field trip in Salzburg


Field trip in Salzburg


Field trip in Salzburg


Field trip in Salzburg


Field trip in Phu Quoc


Graduation in Da Nang


Come and join us – EMHM 2018!!!

MODULE 1 – HCMC – April 2018

Tourism and Leisure System

  • Foundations of Tourism & Leisure
  • The Tourism Products
  • Trends in Tourism
  • Excellence in Customer Service
  • Economics & Business Issues
  • Introduction to Master Thesis


MODULE 6 – HCMC – October 2018

Quality Management

  • Service and Customer Value Management
  • Process and Quality Management
  • Quality Management (Project)

MODULE 2 – HCMC – May 2018

General Management in Hospitality Industry

  • Business Management
  • Strategic Management
  • Operation Management
  • Business Ethics


MODULE 7HCMC – November 2018

HR Management and Leadership

  • Human Resource Management
  • Managerial Decision-making
  • Leadership
  • Organization Behavior


MODULE 3 – HCMC – June 2018

Marketing I

  • Marketing Management
  • Marketing Strategy and Planning


MODULE 8 – HCMC –January 2019

Finance and Controlling

  • Law and Economy
  • Budgeting and Cost Analysis
  • Managerial Accounting
  • Corporate Finance
  • Controlling and Risk Management
  • Revenue Management


MODULE 4 – Salzburg – July 2018

Marketing II and Product Development

  • Introduction into Research
  • Project Management
  • Tourism Product Development (Project)
  • eMarketing
  • Market Research
  • Research Methods

MODULE 9 – HCMC –March 2019

Special Issues of Hospitality Management

  • Accommodation Management
  • F&B Management
  • MICE Management


MODULE 5 – Salzburg – July 2018

Field Study

  • Entrepreneurship & Business Development
  • Cooperation and Network Management
  • Sustainable and Eco-tourism
  • Wellness Tourism
  • Intercultural Management
  • Study Visit



April 2019 – September 2019


Lecturers’ Profiles
International lecturers with great expertise and high commitment of the field. Some of them are:
Eva Brucker.jpg

Prof. Eva Brucker – Salzburg, Austria

Dean, Inovation Tourism Faculty, FHS

          Master degree in Tourism Management

          Office manager at a start-up touroperator in Germany, organizing group tours all around the world

          Head of tourism department at Merkur Akademie and Euro Business College; lecturer in tourism management

          Project manager for the accreditation of two universities of applied sciences in Germany

          Organizing international student workshops all around Europe

          Head of department „Innovation and Management of Tourism“ at University of Applied Sciences Salzburg

          Leading and participating at destination projects

          School development projects

          Own touroperator specialized on culinary events and journeys


Prof. Dr. Norbert Vanhove

          Teaching and Research Interests: Economic Meaning of Tourism

          Received his doctoral degree in economics in 1961 at the N.E.H., nowadays Erasmus university in Rotterdam (cum laudae).

          Director-general of the Regional Development Authority of West-Flanders and WES (Westvlaams Ekonomisch Studiebureau), a market leader in tourism research in Belgium, during the period 1979-2000.

          A member of several international tourism organisations, such as the Tourist Research Centre (TRC - Association of Tourist Research Institutes) as Secretary-general since 1965; AIEST as Vice-President since 1994; Founding Fellow of the International Academy for the Study of Tourism; and IATE (International Association for Tourism Economics).

          Published extensively among which The Economics of Tourism Destinations (Elsevier- Butterworth-Heinemann, 2005). 

          Particularly interested in the tourism research topics: economic impact, project evaluation, competition analysis, strategic planning and marketing.

          A member of the Editorial Advisory Board of ‘Tourism Review’.
a member of the board of directors of WES and the College of Europe (treasurer).

          Honoured with several awards and distinctions such as: Crowned with the bi-annual price of the Association for Economy (1961); Prize Pro Civitate (1973) and Law and Local Economy (1972); Nominated officer in the Order of the Crown (1994); and Nominated Grand Officer in the order of King Leopold II (2005).

Christoph Kraus.jpg

Christoph A. Kraus – Salzburg, Austria

          Hold a Master of Business Training & Development, University of Salzburg

          Currently work as Tableware Field Sales Representative for the Hospitality Industry at VILLEROY & BOCH

          Used to hold position of Managing Director at EUROGAST Austria, Director Quality at Valamar Hotels & Resorts, Regional Director Six Sigma and Operational Innovation at Starwood Hotels & Resorts Worldwide, Inc., Director of Human Resources at Starwood Hotels & Resorts Worldwide, Inc., Asst. Hotel Manager in charge of F&B, pre opening at ARCOTEL Hotels, and Managing Director - Hotel Manager at Dachstein Fremdenverkehrs AG

          Lecturer at Institute of Tourism and Hotel Management (ITH), Fachhochschule Salzburg University of Applied Sciences (FHS) since 2003

          Freelancer and Consulting services in Hospitality Industry in Austria

Beroz Ferrell.jpg

Dr. Beroz Ferrell – Seattle, USA

          An organizational consultant and leadership coach with more than 25 years of experience in psychology, human resource management and leadership development.

          A leading consultant setting up innovative human resource systems, facilitating the creation of shared vision and strategic planning, culture change processes and conducting teambuilding, leadership development and diversity training. Most recently, she consults for clients such as Innovations International, Merck, Coca-Cola, Microsoft, R. Thomas Consulting, Doctor, Executive Diversity Services,, City of Bremerton, Clallam County Department of Health & Human Services and Seattle Sound Transit.

          Teach graduate and undergraduate business management classes at Seattle University, USA and Salzburg University of Applied Sciences, Austria.

          Holds a master's degree in Psychology and a post-master's certificate in Social Administration. She is a nationally certified counselor, certified coach, conflict mediator and a results-based facilitator, with fluency in several languages.

          When armed with sticky pads and a Sharpie pen, she's a curator of ideas and a master of translating passion into action.

          The recipient of the Outstanding Young Woman of America award, entered into the Who's Who Among Human Service Professionals and a member of Phi Beta Kappa.

Philipp Reichenberger.jpg

Dr. Philipp J. Reichenberger – Salzburg, Austria

          Specialized in Coaching and training on Tourism and Hospitality

          Have worked on tourism and hospitality since 1974.

          Used to work as General Director for many hotels such as Linder Hotel & SPA,Steigenberger Avance Hotel và Hotel Schloss Seefels.

          Lecturer at FHS Fachhochschule Salzburg. Guest- teacher at Tourism Schools Salzburg Klesheim, Modul Vienna, Bischofshofen and Bad Hofgastein; Vienna’s University of Economic Studies, Universitätslehrgang für Tourismus, Wirtschaftsuniversität Wien (Prof. Jürgen May); IMC KREMS, University of Applied Sciences, Krems.

          International courses (in english) University student and teacher groups from Indonesia, Thailand (Rajamangala University Bangkok), Oman, Egypt, others

          “Guest teacher of ther year 1996”, TourismusschulenBischofshofen

          National award 1982 “Best Food & Beverage Idea” of Chamber of Commerce Vienna

          Coaching- and Consulting projects together with H.E.L.P. Tourismus Coaching Unternehmensberatungs GmbH, Vienna

          Strategic Group “Incentive 2001” Gruppe KUR & GESUNDHEIT, Spas in Niederösterreich (Lower Austria)

          Weinreisen Austria, member of managing board 

Regina Baumgaertner.jpg

Dr. Regina Baumgaertner – Hamburg, Germany

          Start teaching career in September 2000 at Merkur Akademie International, Karlsruhe, Germany

          Lecturer at Salzburg University (Austria), London Metropolitan and IBA (Hamburg, Germany)

          Specialized in Marketing Management in Hospitality Industry. 

Course language: English

Number of students: 30 students (at most) for one class. 

Ms. Nguyen Thu Thuy
Tel: +84-4-3766 9493 Ext: 117
Mobile: 0906 657 070